To increase the income in real terms would imply restructuring poultry processes & policy interventions. Fundamentally there are three ways in which income of farmers may be enhanced, viz., increasing the gross income, reducing the costs, and stabilizing the income. Increasing incomes by improving productivity, integrated and diversified farming system, better market price realization and special policy measures are needed. The strategies require four critical pillars—technology, institutions, infrastructure and incentive structure. Poultry based policy should be based on the principles of social acceptability, economic feasibility, technical viability and resource conservation ability.